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The following online video was provided courtesy of Neil Patel. I normally look ahead to checking out one of their video recordings because they’re really great. I hope you get something out of it.
The 5 Best Digital Marketing Side Hustles ($20 to $195 Per Hour!) | Are you tired of your nine to five? You don’t like your digital market anymore? You want to work from home and watch Netflix all day? Well, I have the solution for you. Today I’m going to break down the best five digital marketing side hustles, from $20 to $195 per hour.
RESOURCES & LINKS:
Canva – https://www.canva.com/
Hello Bar – https://www.hellobar.com/
Ubersuggest – ubersuggest.org
Price Intelligently – https://www.priceintelligently.com/
ProfitWell – https://www.profitwell.com/
Crazy Egg – https://www.crazyegg.com/
Side Hustle number one.
All right, what is it? It’s behavioral design. You want to make sure that, hey, when people come to your website, are they going to buy? Are they going to use the product? Are they going to take the up-sells, down-sells? Are you going to maximize your conversion rates? Well, behavioral design experts right now are getting roughly $195 an hour.
You may have to learn about conversion optimization, reducing user friction, optimizing user experience, engaging more with people who are using your product or your service, but that sector right there does extremely well.
Now to give you some real-life examples of behavioral designs that a lot of marketers work on is, for example, getting more people to subscribe to email newsletter, or getting more people to add products to their cart, or getting more people to join a community, whether it’s a Facebook group, a Slack group, or getting more people to just fill out a lead form.
It can vary. It doesn’t just have to be optimizing for user metrics for Google, as well.
The second thing you can do is create lead magnets.
Now, depending where you are in the world, people are paying anywhere from $20 to $100 an hour for others to create their lead magnets for them. A lead magnet is something simple. If someone comes to your website, what offer do they see so that way they opt in as a lead or a email address or even their mobile phone number? A lot of businesses are struggling to generate leads.
This is not rocket science. You can just use free tools like Hello Bar, pop it up, get paid, and if you’re not sure what kind of lead magnet to offer, well, you can use tools like Ubersuggest where you put in keywords within a space and it shows you what’s hot and what’s not.
So that could be another $20 to $100 an hour that you’re getting to create the follow-up sequence.
The third one I have for you, and this one pays roughly $145 an hour from what we’re seeing, is paid ads on social media.
Unlike paid ads on Google, there’s so much more flexibility that you can do with social media, such as, hey, do you want to have remarketing videos instead of remarketing banners? What kind of images are you going to create so people can click through and go to your site? Sure, Google owns YouTube, as well, but I consider that paid ads on social media more than just paid ads on Google.
And when you’re thinking about this, a lot of businesses now rely on social media. Sites like Facebook, YouTube, LinkedIn, Twitter, they’re all extremely popular and competitive.
The fourth one I have for you is conversion rate optimization.
From tools like Crazy Egg to Hotjar there’s a lot of tools that you can use to optimize for conversion rates. Everyone’s paying for traffic these days.
Google generates roughly $100+ billion a year in ad income just from Google AdWords. Facebook? They’re a multi-billion dollar company, right? How’d they get there? Paid advertising. Everyone’s paying for traffic. People are paying for designers and developers, but very few people are optimizing for conversion rates. It’s not just elements of a design. It’s also copy as well.
So when you optimize for conversion rates, whether you’re writing copy, adding in checkout bumps, upsells, down sells. All this stuff will help you make more money.
Last but not least, pricing strategy consulting does extremely well.
There’s companies like Price Intelligently that are charging six figures for pricing campaigns. You heard me right. Six figures to tell companies what they should charge, the optimal price for their product and service.
[Watch the full video to continue…].
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Originally published here: Neil Patel’s YouTube channel
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