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Instagram. It’s one of the most popular social networks out there. You know, we all talk about Instagram marketing tips, I’ve created a ton of videos on this, but is Instagram really worth it? Is it going to drive you business? Is it going to drive you revenue? Is it even worth you spending time on Instagram? Today I’m going to break down if Instagram marketing is really worth it.
We all talk about Instagram, we all use it, I have it, my follower count’s continually going up, is it really worth it? And I wanted to create a video that would answer that question and the reason being is, I wanted you guys to have realistic expectations because everyone continually ask me like hey how do I get more followers on Instagram?
You know, how do I get to 100,000 followers?
When you think about Instagram, from a B2B standpoint, and I’ll cover B2C as well, in B2B if you’re expecting to generate a lot of business from it, don’t.
You may get more brand awareness and indirectly, yes, that can help you generate business, but you’re not going to get someone buying $10,000 products from you all day long on Instagram.
I’m not saying Instagram isn’t profitable.
I’m not saying you can’t generate sales.
If you look at I’ve spent on Instagram and what I’ve generated in revenue, I’ve generated a hundreds of thousands, if not millions of dollars from revenue.
Actually, it’s in the millions of dollars in revenue and I haven’t spent nearly as much.
Now, you may look at that being like oh that’s awesome, that means Instagram’s worth it.
Well, if you look at how much more revenue I’ve generated from SEO or paid advertising,
it’s way greater of a return then Instagram. You can’t do everything so you got to focus your efforts.
You won’t see an ROI just pitching your products and services.
You will see a better ROI if you just create content that other successful B2B people that want to follow, they’ll get to know you, and eventually some of those indirectly may turn into customers.
On the B2C side, you know, I know a lot of people who pay the Kardashians money and other people like that for advertising.
Here’s the thing. Like, I had someone the other day and they’re like yeah, I paid Kris Jenner $85,000 for a post.
Now, what do you think happened with Kris Jenner when she took that money?
She promoted that product, but what do you think happened to that company?
They generated less than $85,000 dollars in sales.
On top of that, they have a physical good so there’s cost involved in their product. They’re hoping they can make it up in the lifetime buy up of the customer, but still, they lost money.
With influencers, and Instagram, if you want to pay micro influencers, that works well as long as the pricing is right.
You can go to places online, there’s a lot of communities like TheInfluence.co where you can find them.
Yes, a Kardashian is different, and even that doesn’t really work most the time.
You need a lot of micro influencers at once and create that big splash for it to work and if you don’t time it right, and you just spread it out over a period of like six months, it’s not as impactful versus if everyone in a two or three day period within your space started talking about you.
It’s just, whatever press they’re in, when everyone talks about them at once in the news, they’re more likely to be the trending topic.
That’s the same thing that happens with influencers. So if you’re in the B2C space, paying influencers works if you get a lot of micro-influencers, that they talk about you at once.
For in the B2B space, indirectly, yeah you may be able to make money. If you’re in the B2C space, you can also consider creating your own profile.
Yes, it helps a little, make a little bit when it comes to making money, but if your profile’s not popular and you’re not leveraging some of the other Instagram tips, and I have a lot of videos on that so I’m not going to regurgitate those tips on how to make your profile popular, you won’t do well.
But if you do make your profile popular by using those micro influencers, you’re using all the stuff that I’m talking about from stories, posting frequency, micro-content, all that kind of stuff, sure, yeah, from B2C it can help.
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First published here Neil Patel’s YouTube channel
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