Some helpful tips about Content and Video Marketing.
1) What are some pet peeves that makes you delete an email pitching their product or company?
Here are some things that make me delete emails/not want to cover what they’re doing/make me feel like crap:
– When I respond to their email asking me to cover their client, and their next email is asking me to tell them about their blog, plus describe the story I will write. I feel like I am already doing them a service. They could have taken some time to read the About page on my blog (it’s linked in my sign off). Plus, there are better ways to phrase their request than, “What will your story be about?” Maybe, “Do you know yet what angle you’ll take?” The former implies that they are going to try to control the narrative. The latter implies that they want to provide me with the best possible material so I can make my story angle happen.
– During fashion week, confusing me with a buyer.
– Multiple people from the same agency or showroom emailing me about an event or thing, even after I had already responded to one. I once got emails from three different people about the same event, which led to some confusion.
– Emailing me after a story is up, and asking me to change my opinion, or to omit an accurate negative I included in a largely positive story. Nope, you get the whole package. That’s why it’s free publicity.
– Sending me big, physical folders of stuff. As a blogger, I work best from digital information. Your fancy, probably expensive, package of papers and glossy photos is going in the recycling bin. I mean, my laptop doesn’t even have a CD drive. And I already have 15 USB drives. Dropbox me. Always.
– Thinking I am a man. Again, the About page on my blog is a great source of information.
– After I politely say that the client is just not right for my blog, continuing to pitch me in mass emails ever after.
On a positive note, I’ll tell you about the most positive PR experience I ever had. I received a form invitation to a fashion week event. When I emailed back asking for more information, I got a personalized response with just the information I needed, plus a cell phone number so I could call the PR person when I got there. When I arrived, the PR person found me, remembered the name and focus of my blog, and escorted me to talk to the designer. Then, he followed up with an email inviting me to the afterparty, and took the time to treat me as a human being with interests other than his client. I will give his clients so much positive coverage always.
The above article “How To Pitch to Journalists: Expert Tips” was first provided here.
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