Brand new video from Miles Beckler. IMO the best supplier of video tutorials you could find.
Having troubles setting up your Facebook tracking pixel or custom conversions? This video shows step-by-step how to setup, test and integrate your Facebook tracking.
In earlier videos I did show one way to setup tracking in facebook using their event pixel… But I have since stopped using that method and am now using the method covered in this video.
Whether you are following along with the DIY Sales Funnel series, or if you are simply learning how to advertise on Facebook this is an important step to accomplish before running your first Facebook ads.
To setup, your tracking correctly offers you three main benefits.
First, you can use the pixel data to create custom audiences and lookalike audiences so you can present different audience segments with different ads and messages.
Second, you are able to compile the conversion data into your Facebook ads manager so you can make data-driven decisions based on reliable data.
Third, you are able to leverage facebook’s conversion optimized campaigns to focus your campaign goals on one specific custom conversion…
This allows you the ability to leverage Facebook’s machine learning system to help deliver the highest quality traffic to your advertisements based on the conversion data from the ad set and pixel.
In this video you will learn about the Facebook pixel helper add-on that gives you the ability to test your pixel to make sure you installed it correctly.
You will learn how to create the specific custom conversions based on the user behavior on your site and within your sales funnel.
You will learn how to import the custom conversion and pixel data into your ads manager reports so you can quickly and effectively review the performance of your advertisements focused mainly on the two most important metrics.
The most important metrics are your CPL and CPA which are covered in this video: https://www.youtube.com/watch?v=YVOEcxIZ7u0
These are the key performance indicators I track daily to monitor the health of my campaigns and to know when to scale my Facebook campaigns or turn them off.
I just glanced over the process of creating the custom audiences in facebook based on the custom conversion data and if you want more detail on that process, watch this video: https://www.youtube.com/watch?v=6OehyLionQc
If you want to create lookalike audiences based on the conversion pixel data, you first create a custom audience (the video above shows how) then follow the steps in this video to create a lookalike audience based on the custom audience you created. https://www.youtube.com/watch?v=TsAXytrGwtg
If you want to dig deeper into retargeting to your custom audiences, watch this video: https://www.youtube.com/watch?v=NxgN4qu-wFk
If you want my complete and comprehensive how to advertise on Facebook tutorial that is totally free, go here: http://www.milesbeckler.com/how-to-advertise-on-facebook/
If you don’t have your sales funnel setup yet and want to create a funnel like the one used in this video, follow my free ‘DIY Sales Funnel’ video series here: https://www.youtube.com/watch?v=YsUNFZhqkEA&list=PL0sOKzn__yK3iOONk6-QP0Se2G23ZcuWL
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