A lot of rumors are flying around the net saying that it is now almost impossible to rank high on the Search Engine Ranking Pages (SERP). Well, it is not true! One of the most reliable methods that can greatly help websites rank high in search engine rankings is still working ---and that is creating high-quality content. Yes, you can still dominate the SEO rankings by regularly producing great content.
Is Content Still King?
A lot of expert marketers and influencers out there still say the same thing: “Content is still king.” The skeptics on the other hand, are saying that there’s no SEO tactics that can help you increase your ranking. They may be talking about the black hat SEO tactics. The change in Google’s algorithms have changed the rules of the game ---for the better.
As Google’s Panda now works in real-time, it now means that website activities are now monitored in real-time. So what do we do now? In order to get high rankings, there are two very important rules to follow:
1. Increase the rate and frequency of content production.
2. Produce high-quality content that has high relevance and using a fresh perspective.
Those two rules mentioned above starts a domino effect across all areas of your website and eventually, to your brand and business.
What is Great Content?
Great content can come in all forms and shapes. Content is not just text. It can also be images, videos, infographics, or a combination of any or all of these. What is most important is the quality of your content. A content that is of high-quality is something that is created to entertain, educate, inform, engage, and elicit emotions from your audience.
When you observe the social media landscape at this very moment, you can see that people do love great content. When people come across content that is relevant to them, they tend to share them across social media platforms. Content that gets popular in just a short time is also called “viral content”.
Links from the viral content will then bring traffic to the creator’s website. This is how brands and websites get known and become popular. Gone are the days where people are scrambling and chasing links. The best strategy today is to attract links. How can you attract links? The answer is simple ----by creating and publishing high-quality content.
Never Lose Focus
Learn about the best practices and how the industry leaders create their original content. It is not that hard as long as you keep your focus on your niche and your target audience. Stick with your most relevant keywords. You want to dominate the SEO rankings? You should then create content in large amounts and of good quality on a consistent basis. You won’t regret it.
For your keywords, maybe it’s time to stop gambling and paying for those keywords. Do you know that you can land on SERP’s top 10 through a very simple and cheap way? Focus on your audience.
Here are some of the questions you should be asking:
· What do your audience frequently ask?
· What do they need?
· What is significant to them?
· How can you help them with their problems?
If you can consistently provide content that can help your audience with what they need, Google will reward you for that. To put it simply, the significant questions that your targeted audience is asking are also the keywords that you should invest in ---not with your money, but with your time and attention.
Roll with the Times
Always be aware of new developments in your field of expertise, the industry, and technology. There are new tools and services out there that can help you save resources in the long run.
Make sure to keep your website up-to-date. Google will punish you if your website is not mobile-friendly or if you haven’t switched to the more modern presentation and features yet. If your content is not SEO-friendly, doesn’t look good or read well as it should be, you will miss your ranking and lose your audience fast.
There are people around the industry who can provide you with tremendous amount of high-quality SEO content. Know about them and how they can help you with your content production. You will be always be left behind the pack if you stick to trying to manually do everything yourself.