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HelloBar: https://www.hellobar.com/

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Ahrefs: https://ahrefs.com/

SEMRush: https://www.semrush.com/

Mailchimp: https://mailchimp.com/

Pushcrew: https://pushcrew.com/
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The first item I have on the list, because it’s only going to be four tips is to map out your content strategy.

From topics, to keywords, what are you going after?

What themes are you trying to create on your website?

If you don’t know what keywords and content ideas to go after, you’re going to be spinning your wheels because the last thing you want to do is create content on stuff that isn’t working.

And you can use tools like Buzzsumo, SEMrush, Ahrefs, even Ubersuggest to all figure this out because they all show you what topics are popular and what’s not on your competitors.

And this is great because now you have a rule of thumb of oh, this stuff over here works and this stuff doesn’t.

You don’t want to waste your time and your resources creating content that’s not popular and no one cares about.

The second thing you need to do is create a hit list of your backlink opportunities.

Take all your competitor URLs, and put them into backlinks.

This will show you every single person who links to them.

This is important because if you don’t have a link list, you’re not going to know who to hit up to link back to you.

Now when you’re doing this, you don’t want to just take a list of all your competitors, and put them into a tool like Backlinks, or even Ahrefs, you want to go and find their most relevant content that’s related to yours, and see who links to their content.

And then hit up those people to link to yours because you have a better piece of content that’s more relevant, more up to date, and more thorough.

The third thing on your checklist needs to be accessibility.

Is your site mobile compatible?

Does it load fast?

Are you deleting all the unnecessary work plus plugins that you don’t need?

All these things impact your overall search topic.

The rankings are important.

Without a fast site, you’re not going to get rankings.

Speed is part of Google’s algorithm, you want to make sure your site loads as fast as possible.

Not just on a desktop, but also on mobile.

And you can use tools like Google PageSpeed to figure out how fast your site loads.

The fourth thing on your list needs to be your content distribution strategy.

From how are you going to push out the content on social media?

Typically what I do is I take my content, I put it out on all my social profiles at the same time.

In addition to that, I’ll also put it out on things like Instagram, and do live stories.

And I also do that on Facebook, and do live stories.

This is a good way to get people to engage in on Instagram, I’ll get people to swipe up so that way they can go directly to my blog post.

Another thing I do with my content distribution is I email people out that I link to, and ask them to share my content.

It’s a simple way to get more social shares and more traffic.

And the last thing I do with my content distribution is I send out an email blast, and a push notification every time I release a new blog post.

One of the most effective strategies, if you don’t have an email list, start using tools like Hello Bar and Mailchimp.

If you don’t have push notification list, use tools like subscribers and HelloBar.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

Originally posted here Neil Patel’s YouTube channel

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Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand // Do you want to know what the oldest marketing technique out there is? It’s storytelling. If you haven’t used storytelling in your marketing yet, you should. And I’m going to show you exactly how to use storytelling just like I do so you can get results.

RESOURCES & LINKS:
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How to Use Storytelling to Connect With Readers (Video): https://youtu.be/EpiAIQpWLLs

How to Leverage Storytelling to Increase Your Conversions (Article): https://neilpatel.com/blog/how-to-leverage-storytelling-to-increase-your-conversions/
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The first example I have about storytelling is a significant objects project.

There was this guy, he bought 200 items for $129.

He then took those items, created a story around them, each individual one, posted it on eBay for each object, and can you guess how much he ended up selling everything for?

A whopping grand total of $8000.

That’s the power of storytelling.

Step one, define your core message.

If you don’t have a core message, your story’s going to continually ramble and ramble on.

There has to be a point to a story.

You can’t just tell a story because you want more sales or more conversions or more people to follow you.

If there’s no point, people aren’t going to know why they should continually pay attention to the story.

Step two, decide what kind of story you’re going to tell.

One version of storytelling is incite action.

It’s to get other people to take action and do something.

If you tell a story that motivates people, you can get them to take action.

Another way of storytelling is to tell people about yourself.

You can have a story about yourself, ups and downs you went through, it could be motivational.

This can help inspire other people jump on your bandwagon, follow your personal brand, follow you over the social web.

Personal storytelling is amazing.

When people get to know you, they relate more, they’re more likely to follow you, and your personal brand is more likely to grow.

Conveying value is another way of telling a story that gets people to join your bandwagon.

What I mean by that is if other people believe in the same values as you do, they’re more likely to relate with you and follow you as well.

This not only help to generate sales for your company, it also helps with your personal brand.

The last way that people typically storytell is to educate and pass knowledge on.

When you educate and you’re passing knowledge on through a story, they’re much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.

Step three, you need to establish your call to action.

If you tell a story, you get people hooked, they’re all about you, they’re about your personal brand, they’re about your business, but they don’t know what to do next, you’re not really going to see any sales or conversions.

You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be.

It doesn’t have to be a major commitment, it doesn’t have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more stories, build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.

Now, before I let you go, because you have all the steps, I want to give you three quick bonus tips.

I’ve been storytelling for a long time, and I found that when a good story includes these three main things, it does much better.

So let’s go over these bonus tips.

Bonus tip number one, you need to have characters.

This allows people to see themselves in the story and be a part of it.

Without that, there’ll be a disconnect between you telling the story and the person listening on the other end.

Always have characters, and make them relatable.

Number two, you need a conflict.

Without the conflict, there’s not going to be that hook that gets people there waiting to figure out what’s happening next.

We don’t have conflict and everything’s hunky dory and roses, then people are like, okay, cool, this is boring.

Always have conflict in a story.

And of course, this is the last bonus tip, you need resolution.

You got the conflict, you need the resolution to go with it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#Marketing #NeilPatel #DigitalMarketing

Originally posted here: Neil Patel’s YouTube channel

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RESOURCES & LINKS:
____________________________________________
CrazyEgg: https://www.crazyegg.com/

4 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them) [article]: https://neilpatel.com/blog/4-reasons-your-facebook-ads-dont-convert-and-how-to-fix-them/

Why Your PPC Ads Aren’t Making You Any Money (and What to do About It) [article]: https://neilpatel.com/blog/why-your-ppc-ads-arent-making-you-any-money-and-what-to-do-about-it/
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The first thing I want you to do is look at your landing page.

There’s tools like Crazy Egg which show you heat maps where people click, where they’re not, where they’re getting stuck.

This is really important because when you look at things from a visual perspective, you’ll understand what’s stopping people from converting.

And when you know what’s stopping people from converting, you can then tweak your landing page.

Not all of the issues with the ads are related to the ads.

In many cases it’s related to the landing page.

The second thing I want you to look at is your ads.

Who are you targeting?

Yes, copy’s important but if you’re targeting the wrong people it doesn’t matter.

With a lot of these ad platforms like Google and Facebook, you can do things like remarketing, which tend to have a higher conversion rate.

That’s when people already landed on your site, you can remarket them and get them to come back and the eventually buy.

Or you can do things like lookalike audiences.

It takes all your existing customers who are the right fit, who have bought from you, and it finds other people who are like them and it shows the ads to them.

When you do that, you’re more likely to target the right people so you’re generating more sale from your ads.

The third thing I want you to do it test your copy.

And not just test your copy in your ads, but also test your copy on your landing pages.

If someone’s going on Google and searching a keyword like MacBook Air, and you don’t have that keyword on your landing page.

You’re less likely to drive conversions.

Not only do you need it in your ads, you also want it on your landing pages, keeps a cohesive message, and you’re more likely to boost your sales.

The next thing I want you to do is survey your audience.

Majority no matter how good your advertising or CRO, they’re not going to buy from you.

So surveying them, finding out why they’re not going to buy, and you can use tools like Survey Monkey, once you figure this out you can make those adjustments.

You still won’t get 100% of the people who come to your site to buy, but you can improve those numbers.

Google Analytics and Crazy Egg doesn’t tell you everything, you need to talk to people as well to get their feedback.

The fifth thing I want you to do is try dayparting.

With dayparting, you’ll find that hey, if you’re in certain sectors like B2B, and your customer only buys from you from eight a.m. to five p.m., why would you show ads at seven p.m.?

Yeah, you may get clicks, but in most cases they’re going to be irrelevant and you’re going to be wasting money.

This way you can spend majority of your money during the right hours.

The last thing I want you to look at is what regions are you targeting?

If you’re not targeting the right regions, and you only serve certain amount of them.

You’re not going to really generate sales.

For example, if you’re a plastic surgeon in Beverly Hills, but you’re showing advertising in Florida, well Beverly Hills, California’s all the way on the other side of the United States from Florida.

So if you’re not targeting the right areas, you’re also not going to see any conversions and sales.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#PaidAds #NeilPatel #DigitalMarketing

First published on this site: Neil Patel’s YouTube channel

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First published on this site: Neil Patel’s YouTube channel

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