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Tutorials and tips on Content and Video Marketing|Some helpful tips on Video and Content Marketing}.
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Some helpful advice on Content & Video Marketing.
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Information and advice about Search Engine Optimization and Local Search Engine Optimization.
Want to know how to use SEO copywriting to increase your rankings?
If you can find the perfect combination between writing for humans and optimizing for SEO, you’ll reap the rewards.
That’s why we put together our definitive guide of SEO tips for copywriting. Keep reading to discover our best tips and tricks as well as terrible mistakes you need to avoid!
SEO Copywriting is creating content in a way that increases your chances of ranking in the search engines.
There is always the debate – should you write for the search engines or humans?
The truth is that it shouldn’t be either-or, you can write for both.
There are many factors that go into your ability to rank including:
Keyword Targets & Usage
Search Intent
Meta Title Tags and Meta Descriptions
Heading Tags
Content Length
Internal & External Links
Readability
…and much more
In this article, I’ll discuss some of the most important factors for SEO Copywriting.
Let’s get into it!
A big part of SEO copywriting means that you’ll be optimizing for keywords or keyphrases, so you’ll want to start with keyword research.
You’ll want to find a primary keyword / topic that has good search volume and resonates with the customer base you’re attracting.
Want some help? Here are 3 easy keyword research methods to help kick start your search!
What are users really looking for when they type in your chosen keyphrase?
Sometimes, the answer isn’t obvious, and if you create the wrong type of content, it will be very difficult to rank.
When you understand the “Search Intent,” you understand what users are truly looking for.
The easiest way to find the search intent of a keyword is to just search it in Google and see what types of content come up.
Are they ultimate guides? Lists? Reviews? Product pages?
By understanding search intent first, you’ll make sure you’re producing the right type of content.
The title & meta description are what is shown in the search results.
Treat this like writing an ad – you’re usually competing with ~10 other websites for a user to click on, so you’ll want to entice your reader!
Make sure to include your primary keyword here as well, and in general, this should be near the front of the title tag.
Next, you’ll want to create an engaging headline that also includes your primary keyword. This is often wrapped in a <h1> tag.
A good headline gets the reader’s attention and makes him want to learn more.
Now let’s talk about how to actually optimize the content.
After you understand the user’s search intent, you’ll want to cover the topic fully.
That means answering any questions that the user has about the topic. A good place to start is to look at what’s currently ranking and see what’s being covered.
You might also take note of any question boxes that show up in the serps:
While there is some data that suggests that longer content tends to rank better, for the sake of SEO copywriting, I believe you should just write enough to cover the topic.
Writing for the sake of writing won’t help your real end goal – to rank and make sales.
So write about what users care about & the answers to their questions.
In your article, back up your claims with stats and examples to help build the trust and convince the reader of your point.
As a writer, what you’re doing here is playing the long game.
Customers are naturally wary of a blog or article that exists simply to sell them something.
However, they are grateful for writing that saves them time or helps them improve their lives.
That gratitude will lead them to trust you, and that trust will lead to more sales over time.
Using heading tags to divide up your content helps keep people reading and improves scanability.
This will keep people engaged with your content vs just bouncing off your page.
By keeping paragraphs short to 1-3 sentences, you’ll also improve the readability of your content.
This keeps the reader engaged vs. trying to read a wall of text.
Finally, you need to make sure your copywriting has a good number of authoritative links. This is something that helps your readers as much as it helps Google.
Users, of course, love the ability to further research a topic. By providing trustworthy links, you allow readers to double-check what you are saying with a single click.
Meanwhile, Google considers your willingness to link to other sources as a sign that your website can work and play well with other writers. As a result, Google’s algorithm will rank your website that much higher.
All SEO writing ultimately revolves around the “call to action.”
You must have a goal in mind, such as getting users to buy a product or sign up for a mailing list. That means the rest of your writing must persuasively line up with this goal and make it happen.
As we said, though, customers are wary if you sound like a salesman. How, then, can you make your text sound persuasive? It all starts with writing from the user’s POV.
For example, your readers are naturally curious about what you can do for them. Instead of imploring them to simply “Sign Up Now,” let them know how this will improve their lives.
For example, “Get Started Ranking Your Site” helps a reader imagine the tangible outcome of making a purchase.
From the headline to the CTA, consider their POV. Demonstrate that you understand their concerns and, where appropriate, demonstrate how you can make those concerns go away.
These are some of the basics you’ll want to consider for SEO Copywriting.
Are you looking for a company that can provide the best SEO services for all your content needs? We’ve got you covered.
Here at The HOTH, we specialize in providing relevant content that helps your site rank. To see what we can do for your business, book a free SEO consultation today!
The post Effective SEO Copywriting: Tips, Tricks, and Mistakes to Avoid appeared first on The HOTH.
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Tutorials & tips about Content and Video Marketing.
Once you have a solid list of related keywords, you can export the results to an Excel sheet to filter, search, and browse thousands of suggestions.
Google switched to a mobile-first indexing strategy back in July of 2019.
If your website isn’t mobile-centric, all the SEO for content marketers in the world won’t help you earn space in the search results.
Every page on your site must be 100% optimized for mobile browsers which includes:
Using high-resolution images
Ensuring readers don’t have to scroll to the right to see all the content
Hyperlinks large enough to tap without accidentally tapping something else
Your metadata tells both Google bots and potential visitors what your post is about. Make sure to optimize
Meta title
Meta description
Slug (the URL)
WordPress tags
Image ALT text
Google’s bots will crawl the metadata to decide how to rank your page. Meanwhile, visitors will see some of this information in the search results, including image search results.
SEO for content marketers works best when it comes straight from the horse’s mouth.
Simply type your keyword into Google and scroll down to check out the related searches for additional semantic keywords like “weightlifting exercises,” “weightlifting training,” and “weightlifting equipment.”
The “People also ask” section gives you some more awesome content ideas:
Let’s block ads! (Why?)
This post “8 Insider SEO Tips for Content Marketers” was first provided on this site: https://buzzsumo.com/blog/8-insider-seo-tips-for-content-marketers/.
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Tutorials & tips on Copywriting & Content Marketing|Some helpful tips on Copywriting & Content Marketing}.
With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees.
For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and real). Sometimes we miss the obvious: successful marketers build relationships. We must remember that a lead is a real person, and to be a successful marketer, we need to build a relationship with prospects.
A new research study by Ascend2 is Building Relationships for Lead Conversion. The survey was fielded the week of June 8, 2020, and a total of 263 marketing professionals participated.
Considerable shifts in the way businesses operate are leading marketers to re-examine the way they approach lead generation. Building meaningful connections with buyers is now a critical part of generating and nurturing leads that convert.
Here are a few noteworthy findings from the Asend2 research study, as well as insight from marketing professionals.
Half (50%) of marketing professionals report struggling to generate enough relationships as they shift marketing efforts to more digital-forward initiatives. Building meaningful relationships with new and existing leads requires appropriate allocation of budget and resources, which 42% of marketers report is a top challenge for lead generation success.
Top Challenges of Building Relationships for Lead Conversion
Jeff Haws, Senior Marketing Manager, MessageGears
How can you generate stronger relationships? An important first step is to know more about your ideal audience and give them something of value based on their needs.
Jeff Haws, Senior Marketing Manager at MessageGears, explains, “one of the keys to effectively building relationships is to identify your ideal audience and tailor your messaging and targeting to them. Eliminate as much noise as possible by developing a laser focus on those people who will benefit the most from your unique value, and make sure marketing and sales are on the same page about who those people are.”
Social media (58%), email marketing (49%), and website/SEO (44%) lead the way as the most effective channels for building relationships for lead conversion. Developing an overall strategy of how all of your marketing tactics connect and work together as part of the customer journey is an important step to building stronger relationships.
Most Effective Channels for Lead Conversion
Mike Grehan, CMO & Managing Director, Acronym
It is helpful to consider the customer journey when looking at channels. The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Where does the journey start? Where does the journey end?
According to Mike Grehan, CMO & Managing Director at Acronym, “the customer journey most frequently starts with search and very often ends with search. Many brands are loaded with content for the transactional part, but seem to lack content for the early stage. This is why SEO is still so important. Well-crafted and optimized content for answering questions and solving problems creates brand affinity much earlier instead of trying to battle for attention at the checkout.”
When building loyalty and trust with an audience to build relationships, creating and distributing content is essential. Forty-one percent (41%) of marketing professionals agree that content in video format is most effective at building relationships to generate leads that convert. Educational content types such as webinars and original research are also effective, according to 36% of those surveyed.
Most Effective Content Types for Lead Conversion
Rameez Ghayas Usmani, Digital Marketing Executive, PureVPN
There are many format options to consider. Rameez Ghayas Usmani, Digital Marketing Executive at PureVPN explains, “written content is undoubtedly useful, but today, visual materials such as infographics or videos are outperforming for marketing and relationship building purposes, and they will continue to be one of the most frequently used marketing strategies for 2020.”
Dan Bailey, President at WikiLawn shares another content strategy. “Our lead generation strategies now focus on providing free, high-value content as part of a sales funnel. We create articles, videos, and other content, and put that content behind a landing page where the user has to enter their email address to get access. We run Facebook ads to direct people to this landing page, and once they’re on our list, we continue to build a relationship with them.”
Many marketing dollars previously allocated to in-person events and direct marketing efforts are being redirected. Over half of marketers say that much of their lead generation budgets will be attached to social media (54%) and website or SEO improvement (51%). Another 44% report that email or automation will account for a significant amount of budget in the year ahead.
How Lead Generation Budgets Will Be Allocated
Building relationships is especially challenging right now with the cancellation of live events and employees working remotely. How can you replace that face to face experience?
Joaquim Miro, Chief Growth Officer, Hoppin’ World
Joaquim Miro, Chief Growth Officer at Hoppin’ World, said that “being able to be face-to-face with a prospect is always the best way to convert them into a client. Therefore, looking for options that allow this to happen remotely is an important next step.”
Use technology to do virtually what you would do in person: train, give guided tours, have Q&A sessions, and more. Be creative to build a relationship with your prospects and don’t let challenges stand in your way.
How are companies reallocating their budget?
Quincy Smith, Founder of ESL Authority, reveals how his organization is shifting budgets. “We’ve reallocated our in-person budget (previously used for job fairs, campus visits, etc) into online retargeting,” said Quincy. He continued, “we’ve always had significant organic traffic, but are only now attempting to retarget it given that we cannot do much in person. So far it’s very much trial and error, we’ve done paid ads before but not for this purpose so we’re still testing messaging, platforms, and imagery.”
Sunny Ashley, CEO, Autoshipinvoice
Sunny Ashley, CEO at Autoshipinvoice, has moved a bulk of its marketing budget and efforts to SEO and content marketing. Sunny explains, “there are 3 main reasons why: 1. SEO can be done relatively cheaply, for the cost of time and labor in writing content. 2. SEO best practices are ever-evolving; this means there is always something new to learn. Since marketing now has more time and flexibility without the need to plan for physical events, now is the time to try new SEO techniques and experiments. 3. SEO takes time. If direct marketing methods aren’t as effective right now while our customers have less budget, now is a great time to build a catalog of content that will grow in influence over the coming months. As business begins to return closer to normal, our SEO efforts will hopefully be peaking.”
Joaquim, Quincy, and Sunny are all finding ways to understand their target audience, reallocate budget based on what is working, and focusing on building relationships that convert.
Conclusion
Building relationships takes time. Marketers need to listen to their prospects, analyze the data, test new tactics and strategies, optimize existing tactics and strategies, and be flexible and agile in what you do to build relationships that convert.
Here is a link where you can download the entire report, Building Relationships for Lead Conversion.
The post 4 Noteworthy Lead Conversion Trends: Research and Charts appeared first on Content Marketing Consulting and Social Media Strategy.
How to Collect the Right Data to Boost Your MarketingHow to Choose a Marketing Automation PlatformHow to Choose and Implement a Marketing Automation Platform
This post was first provided by Convince & Convert.
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