Keith Goodwin | Super Spun Article

One Simple Hack To Leverage Social Media When You Have no Money or Followers

August 18, 2019 By Keith Goodwin Leave a Comment

Facebook Marketing news.

The next on-line video was published by Neil Patel. These people always produce subject material of the highest quality and consequently are without doubt one of my favorite go-to YouTube channels. I think you will get something out of it.

You have no money, you have no followers, there’s no way you can leverage social media, right? It’s only for the big sites. Today I’m going to share with you one simple hack for you to leverage social media when you have no followers and you have no money.

RESOURCES & LINKS:
____________________________________________
BuzzSumo: https://buzzsumo.com/

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Anyone who says that you need money to leverage social media is full of it.

I don’t care if you don’t have money to spend on ads, you can still do well with social media. Now, I’m going to share with you one hack that you can use and this will allow you to do well with social media, again, if you have no traffic, you have no money, you have no followers.

Now, after I break in how you do this, the first version I’m going to give you is with the paid tool that costs $99 a month.

I’m also, after that, going to break down how you can do it for free but make sure you listen step-by-step to how you do it with the paid version because you’re going to need some of that stuff even if you don’t pay for the tool because there is a free way to do it so let’s get started.

What is this hack? Well, it’s through writing content first.

If you don’t write content first, there’s not much you can promote on the social web.

Now, with social media, you don’t need followers, you don’t need to promote to your own account.

You can get other people who have a social following to promote for you.

Hey, that will probably get you more traffic than if you promoted on your own profile when you have very little to no followers and no money.

So, what I like doing is, I first, and this, again, is the paid version, the hack, I first go to buzzsumo.com. I put in a keyword, I look at all the most popular blog posts.

It will show me what people are writing on, what they’re sharing, what people link to, what they like, what they don’t like. In other words, it tells me if you write content like this, you’ll do well. If you don’t write content like this, you probably won’t do as well. In other words, writing more of the stuff that people are already sharing is better for you than writing stuff that no-one really wants to share.

People are less likely to copy you and then you integrate some fancy design through, like, Fiverr, you know, pay someone a few bucks to make some animated gifs or design, visualize things,
or if you don’t even want that, you can use free tools like Canva, so now you got your amazing content.

You want to go back to Buzzsumo and look at the original article and clicked on view shares. This will show you all the people who shared that original piece of content. Then I want you to go to all those people on Twitter, Google for their email address, you’ll find a lot of them, and I want you to message them.

In addition to that, if someone already shared one article that’s similar to yours but yours is five, 10 times better, don’t you think they’d be more willing to share your article?

The free way of doing it is, you, instead of using Buzzsumo, use Ubersuggest, you type in a keyword and there’s a content ideas report.

The content ideas report shows you all the blog posts are popular and, unlike Buzzsumo, it will show you more than just 10 or 20, it shows you an unlimited list pretty much for free and it shows you who linked to those articles. It doesn’t show you who shared it though but it shows you what keywords the article ranks for and who’ve linked to it.

I take that URL, I put it into search.twitter.com and it will show me all the people who tweeted out or shared that article.

I then go hit them up, find their email address and copy the same process.

It works, my team still leverages it for our clients, that’s why I know it works so well and you should do it too.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SocialMedia #NeilPatel #DigitalMarketing

First published here Neil Patel’s YouTube channel

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The Anatomy Of A Perfect SEO Campaign | Neil Patel

August 18, 2019 By Keith Goodwin Leave a Comment

Sentence With Spun news and views.

The next video tutorial was in fact posted by Neil Patel. They always provide you with videos of the highest quality and are therefore among my favorite must-watch YouTube channels. I think you will enjoy.

I go over all these tips and tactics in these videos like content marketing, link building, but how do you integrate them into a SEO campaign? It’s kind of confusing, right? Today I’m going to share with you the anatomy of a perfect SEO campaign. Not only am I going to end up breaking down what I want you to do to create the perfect SEO campaign, I’m going to walk you through it step by step, so that way, you can get results.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/

Google Search Console: https://search.google.com/search-console/

Quora: https://www.quora.com/

AnswerThePublic: https://answerthepublic.com/
____________________________________________

The first thing I want you to do to start off your SEO campaign is to map out the content gaps.

So, you got competition, you’re competition may be more popular than you, less popular than you, who knows, but either way, you got competition.

And the thing is, if you have competition, they’re getting traffic, two article or pages, that you’re not getting traffic from.

But what a content gap looks at is when you go to Ubersuggest and you type in the URL of your competitor, scroll down, yeah you’ll see their traffic, but go to a report called top pages.

This will break down all their popular pages in order from most popular to least popular. It even shows you the keywords that each of these pages is ranking for. This will help you identify what they’re ranking for, what you’re not ranking for.

A simple way, if it’s a lot of data, you can just export that report into a CSV and just quickly delete all the articles that you have on your site that are similar and then keep the ones that you have not covered.

This is what’s called the skyscraper technique. Whatever other people’s content are in the top 10, you want to make sure yours is so much better that people won’t dare to copy you.

The second thing I want you to do is identify internal linking opportunities. So, you can either do this through Ubersuggest or Google search console. Go and look at your top pages. These are the pages that are getting the best rankings, the most amount of traffic.

What you should be doing is making sure that you’re linking to them internally on a regular, consistent basis. How many internal links do these pages have? Are they getting a ton of links, are they not?

The pages that are doing well, make sure you go to existing pages on your site and you’re interlinking to them.

The third thing you need to do is leverage existing assets and content that you’re already ranking for. I love calling this the land and expand strategy.

I love putting in those keywords into Ubersuggest, shows me all the long tail phrases, because if you already rank for the head term, there’s a really high probability that you’ll rank for the long tail version of it without much work, without any link building.

So, by integrating those long tail phrases within your content, rewriting it, make sure it’s thorough, don’t just stuff in those keywords, you’ll also start picking up traffic there, as well.

The fourth thing you need to do is have a cohesive content calendar.

This is so important.

You know, there was a period of time, a month or so, where I didn’t blog at all. Not only did my traffic go down, but then when I started blogging again, it took me roughly three months, that’s three whole months, to recover back where I originally was.

That’s how important it is to be consistent.

You don’t want to take those breaks.

The last strategy I have for you, with your SEO campaign, you need to leverage content clusters and pillar pages.

So, for example, my blog is on online marketing, I may have a page on digital marketing that encompasses what digital marketing is and gives an overview and it’s super-thorough and it may have roughly 10 thousand words, but in additional to that what I’m doing is I’m leveraging tools like AnswerThePublic to see all the questions people are typing around digital marketing.

I’m leveraging tools like Ubersuggest to see all the long tail phrases people are typing in related to digital marketing. I’m leveraging sites like Quora to see what questions people have around digital marketing. Then what I do is I start creating content around all these topics that aren’t discussed on my sites, in other words, not just long tail phrases, but long tail phrases, questions, comparison articles.

All this data helps me round it out, so that way I’m covering every little aspect of digital marketing and I take all those subsections and I link to them from the main pillar page.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

Originally posted here: Neil Patel’s YouTube channel

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How to Rank Your Old Content (And Start Ranking for Hundreds Of New Keywords)

August 17, 2019 By Keith Goodwin Leave a Comment

Article Writing tutorials.

This next submission was in fact provided courtesy of Neil Patel. I anticipate watching 1 of their vids as they’re very entertaining. I think you’ll enjoy.

If you want more search traffic everyone’s going to to tell you that you need to keep creating more and more content. But there’s already a billion blogs on the web. That’s roughly one blog for every seven people. There’s too much content! You know what you should do if you want more traffic? You rank your old content. Today I’m going to share with you how you can rank your old content.

RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console

Ubersuggest: https://neilpatel.com/ubersuggest/

ClickFlow: https://www.clickflow.com/
____________________________________________

The first thing I want you to do is use Google Search Console and Ubersuggest and combine them together.

So with Google Search Console, you’re going to see your traffic over time, per page.

What I want you to look for is your old articles that are dipping. Your old articles that are dipping and getting less and less traffic over time, that means they need to be refreshed and updated.

So what I want you to do is look at those articles that are dropping in traffic in Google Search Console, take those keywords that that article’s ranking for and put them within Ubersuggest.

It’ll tell you all the other phrases, long-tell versions that get traffic.

Now, I want you to go back to that article that Google Search Console showed is losing traffic.

That old, outdated piece of content. Look at it, and be like, Hm, what can I do to make this page better? What’s outdated? What needs to be removed? What needs to be fixed?

By using Ubersuggest you can look at all the other long-tell phrases, the question and answers.

The second thing I want you to do is work on improving your click-through rates through your title and meta description tags.

So there’s this tool out there called ClickFlow. And what ClickFlow does is just only helps you optimize your title tag and meta description click rates.

It’s a simple thing to do but very few SEOs do it. Remember, just because you rank number two or three or five on Google doesn’t mean that you need to rank higher to get more traffic.

But you can’t just make a change and expect it to miraculously work. ClickFlow will guide you and it’ll tell you what changes to make in your title tag and your meta description to maximize your click-through rate.

The third thing I want you to do is to delete your old articles that no longer are relevant.

For example, I had articles on my blog related to Vine. Twitter shut down Vine. I could update it, but what’s the point of updating an article on a service or a company that no longer exists.

So, I don’t want you to just delete your old content that’s irrelevant anymore, that can’t be updated.

I want you to take those articles and 301 redirect them to the most relevant articles.

That way you’re pushing more juice into the more relevant ones, and they rank better.

The next thing I want you to do is push more internal links to your older articles.

As you write newer content you forget about your older pieces of content. Those gems that still can do well.

So I want you to take all these new pieces of content that you’re writing and link to the old articles when it makes sense.

The fifth thing I have for you is embed multimedia into your old articles.

Look, nowadays there’s videos, podcasts, there’s infographics, on whatever you have written about in the past.

So take some of these pieces and integrate them into your old articles. It brings new life to them. Makes them more fresh. And best of all, it improves your time on site, reduces your bounce rate.

It tells Bing and Google, hey, this page, people love it. It has amazing user metrics, maybe we should rank it higher.

The sixth thing I want you to do is adjust the last updated date for your old pieces of content.

So if your old pieces of content were in five years ago and you make a ton of changes, you should adjust the day when that article was updated and notify Google.

This is easy to do within WordPress. If you don’t have WordPress, it’s going to vary per CMS, but by updating the date that it was updated or published, what you’ll find is Google will be like, wow!

So as you update it, you can see who is sharing your competitor’s articles that are similar. You can go to that URL, put it into Twitter and see who tweeted it out, and ask them to tweet it.

And by breathing new life and marketing your old content again and again, it’s going to improve this rankings, right?

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

Originally published here: Neil Patel’s YouTube channel

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Why You Shouldn’t Rank Your Homepage (And What To Do Instead)

August 17, 2019 By Keith Goodwin Leave a Comment

Recent piece of content put up by The Hoth. Most probably one of the most knowledgeable generators of information on the Internet.

One of the most common mistakes we see in SEO is trying to optimize the homepage for every keyword you want to rank for.

This can dramatically reduce your ability to rank for what you want to – AND can even hurt your rankings.

Here are the top reasons why you shouldn’t try to rank your homepage, and what to do instead:

1. The Business Case For Not Optimizing The Homepage

Successful businesses often offer multiple services and products at some point, even if they don’t when they begin.

When you eventually add those services, your homepage won’t be able to rank for all of them.

Let me give you an example:

Let’s say you start out selling 1 product, blue widgets, so you set up your site to be optimized for that:

This is cool, until your business grows bigger, then later on down the road, you realize your customers want green widgets, red widgets, big widgets, and small widgets.

Then you start selling widget repair services, widget management, widget insurance, and more.

And then as you get bigger, you expand to have more locations. Now you have locations in Chicago, Los Angeles, and London.

But the problem is, your website is just structured to rank for 1 product, so now it doesn’t make sense.

There is no way that Google is going to rank your homepage for:

Blue widgets
Red widgets
Big widgets
Widget Insurance
Widget Repair
Widget Management
Los Angeles widgets
Chicago widgets
London widgets

Your title tag would have to look like this:

That’s not going to work. Plus, Google usually only displays 50-60 characters of your title tag anyway (this is a faked screenshot for demonstration!)

But that’s not the only problem with trying to rank the homepage….

2. Wrecking Your Rankings Because Of Keyword Cannibalization

Keyword cannibalization is when you try to rank two pages for the same terms and topic.

This often happens when you try to rank your homepage and rank a subpage.

Google will see that you have 2 pages with the same topic and get confused about which one should actually rank… and many times ends up not ranking either one of them.

Alternatively, it can cause an undesirable page (your home page) to rank ahead of your service page — which actually is about the search query.

It can effectively drag down both rankings in the long-term.

Here’s an example of what that looks like:

This is a screenshot from Ahrefs (an SEO tracking tool). Each color graph represents a different page on the site.

You can see in this example that one page will start to rank, then Google will drop it and try to rank another one.

This cycle continues and none of the pages rank to their full potential because Google can’t figure out the correct one.

3. Usability: Get The User To The Right Page From The Beginning

When a user finds your website, it would be optimal for them to land on a page that talks specifically about what they were searching for, not a homepage that lists everything.

When users land on a specific page that is exactly what they are looking for – they get right to where they need to go without needing to browse.

4. Conversions On The Homepage

This is more of a personal preference, but I really like to use our homepage to focus on conversions vs rankings.

To me, our homepage gets hit more and more as our brand grows, and I want the freedom to do whatever I want with it vs. needing to put 2000 words of text on it to try and rank for a certain keyword.

Our homepage now is still very simple and encourages people to sign up. It works.

So, with all that said, how do you fix these issues?

What To Do Instead

The fix is pretty simple – just build out separate pages for each specific topic (product, service, category, location) that you want to rank for.

For instance, you would build out a page for each product:

Products
/blue-widgets/
/red-widgets/
/green-widgets/

Service
/widget-insurance/
/widget-repair/

Locations
/widgets-los-angeles/
/widgets-chicago/

..and rank each of these page for what they are actually about.

Essentially, you need a page on your site for every keyword topic you have in mind. If you don’t – you need to build it!

Now, this doesn’t mean you have to build out a page for every single variation of a keyword you have, Google often will rank 1 page for many variations.

Optimizing The Homepage

For your homepage, optimize it for your brand and general category. Explain to users and Google what you do in a broad sense.

That can look something like this:

Most people should find your homepage because they are searching for your brand.

Your home page title should say what you do in general terms, but in general, you shouldn’t count on this to rank.

Your sub-pages are going to be what puts you on the map when a searcher enters the term.

Pass Link Juice From Your Homepage

Your home page is often one of the most powerful pages on your site – so you don’t want to waste it.

Use this to pass the link juice to your most important pages by linking to them.

Build quality links with CTAs (call to actions) from your home page to each of your service pages.

You’ll want to leverage that link power from your home page at the same time that you’re building external links to your inner pages.

Conclusion

There are lots of reasons to NOT rank your homepage – but that doesn’t mean you can’t rank. All you need to do is build up specific pages for each topic.

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What Is Content Syndication & How Does It Work?

August 17, 2019 By Keith Goodwin Leave a Comment

Fresh post just posted by The Hoth. IMO one of the most effective suppliers of information and facts you can find.

Do you want to know how to drive more links and traffic back to your site… without writing new content?

You’d be able to get more value out of every piece of content you write, get more links, and get more eyeballs.

The cool thing is this can be done with content syndication.

Today, I’m breaking down how to use content syndication to give your content extra exposure and get quality backlinks.

What Is Content Syndication?

Content syndication is the process of getting your content re-published on other sites across the globe.

This content typically comes from your company’s blog.

When your content gets syndicated and re-published, you’re cited as the original author and this typically results in a link back to your website from a highly credible source(s).

Who Uses Content Syndication As A Strategy?

Content syndication has been used by Fortune 500 companies for quite some time now, but was unavailable to companies without connections in the publishing space.

To give you an example, we’ve written a post on NerdWallet’s $520 Million content strategy that includes a tactical syndication approach.

Essentially they would offer other sites the right to re-publish their content.

Check out this example of another site syndicating NerdWallet’s content:

When you get to the bottom of the page, you’ll find this:

With each use of this content, NerdWallet was gaining backlinks, social shares and exposure at a rapid rate…

Which is exactly what they wanted!

Constant re-publishing of their content helped NerdWallet gain that original authority that the site needed to really pop-off.

Now they’re building relationships with major media sites like Forbes, USAToday, and many others!

Here’s an example link if you want to check this out.

Notice anything there?

Nerdwallet’s content was syndicated by Metro.us. This site is getting nearly a million organic traffic visits per month:

(Image Source)

Nerdwallet is receiving some seriously authoritative links with this strategy…

AND they aren’t the only ones doing this!

This is a pretty popular strategy with big publishers – but not often talked about.

Check this out:

GQ Syndicates on Yahoo:

ValuePenguin Syndicates on NASDAQ:

The Wirecutter Syndicates on Tested.com:

The Points Guy Syndicates on Yahoo Finance:

All of these big brands are re-publishing (syndicating) their existing content on other sites… all while gaining more exposure, and links back to their original content!

Imagine getting backlinks from sites within major news networks like Fox News, NBC or CBS…

Sites like these are receiving huge amounts of traffic each month:

Wouldn’t you like to have your content published here?

But there’s one main issue…

Getting your content re-published by sites like these is not an easy process.

Not only does your content need to be great, but you also need to be an expert at pitching.

Planning Out Your Strategy

Once you’ve decided to use content syndication in your strategy, you’ll need to map out a few things:

What content am I going to syndicate?
Which sites do I want my content to go to?
How am I going to pitch this content?

One great thing about content syndication is that this strategy can be used for both new and existing content.

It’s perfectly normal for older/existing content to be syndicated.

The MOST important aspect is that your content is placed where your target audience will find it.

So you need to make sure that your content grasps their attention and draws them into your site!

Once you’ve decided where you’d like your content to go, you need to assess the following:

Does this site accept syndicated content?
What style of content are they publishing?

When you find a site that does syndicate content, you’ll want to read their content and see if there’s a common theme or style of how it’s written.

Seeing this is a great indicator that YOU also have this opportunity and now you need to match your content and perfect your pitch.

When pitching content to these sites, it’s essential to lay out your offer and easily display what’s in it for them. This can be in the form of referral traffic, additional audiences, social shares, etc.

Here’s an example of a sample pitch:

(Image Source)

The relationship with sites that syndicate content is similar to that of a Guest Post – which requires manual outreach to secure a backlink.

One thing to remember when pitching your content is that not every site is the perfect fit.

You are going to get declined or rejected… it’s just part of the game.

Even if your pitch is declined, keep the relationship going. You never know when an authority site in your industry will reach out to you for an exchange.

I like to compare pitching content to fishing. You can throw a bait out in the water for hours – nothing bites.

Then all of a sudden, one big fish comes around and BAM – you’re hooked up.

The more time spent out on the water, the more fish you’ll catch.

Don’t be discouraged by the amount of time pitching your content will take because one day it will pay off.

If you’re looking for more info on pitching to blog owners and building these relationships then check out our ultimate guide!

What About Duplicate Content?

One of the most common questions or concerns regarding content syndication is that duplicating your content will hurt your SEO.

Well, that myth has been busted and there are multiple ways around this, the most common being a rel=canonical tag.

A rel=canonical tag is a little snippet of code that’s included in the head tag of the page that’s being syndicated.

This little snippet of code tells Google where the original piece of content comes from so that any link juice and authority gets passed to the original content site rather than the site that’s syndicating it.

Here’s what a rel=canonical tag looks like (in the head section of the page):

With this tag implemented, your content can be syndicated hundreds, even thousands of times without ANY risk for duplicate content.

Summing It Up

As I’ve shown you today, getting your content re-published is an excellent way to gain exposure and get in front of the audience you’ve always wanted.

But getting in front of this audience is not easy…

You have to write great content, build relationships with website/blog owners and become a master at pitching.

You can reach out to a multitude of sites and might walk away with a link or two… or none.

You need a middle-man, someone that already has the authority and relationships established with these sites!

With HOTH Syndication, we guarantee that your content gets syndicated and re-published by over 100+ high authority news outlets across the U.S.

If you want to get more exposure and quality links, try HOTH Syndication today.

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