Tutorials and tips about Content and Video Marketing.
The BuzzSumo Trending Tool lets you highlight the content in any country that’s gaining the most traction on social, based on a ‘Trending score’ i.e. the speed of content engagement. You can build a custom feed based around Halloween and check in regularly to discover the latest stories catching attention.
Looking at this insight when prepping your content every year can give you pointers on the types of stories to cover, or themes to focus on. In the example above, that seems to be dogs in costumes (fun fact: according to our new content engagement research, dog related content is more likely than any other content type to encourage likes, comments and shares), celebrity inspired costumes, Halloween inspired TV shows and coverage of experiential Halloween events.
Start creating your Halloween content with BuzzSumo
So, there you have it. Six easy ways to create fresh and unique Halloween content.
Building out a repeat, seasonal strategy like this can help you to piggyback on significant demand, and can be a huge brand awareness opportunity.
Use BuzzSumo to reveal the Halloween content your audience wants, and enjoy an influx of traffic and engagement year after year.
Ready to create some frightfully clickable content? Start your free 30 day BuzzSumo trial today to stay on top of all the seasonal trends.
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